Hello, my name is Fernando, and here‘s a brief overview and samples of my work. As creative director, I have worked with brands of all sizes, including Oakley Sunglasses & Apparel, Cars.com, Callaway Golf, Betfair USA, Mitsubishi Electronics, and Giorgio Armani. I enjoy collaborating with executives and leaders in formulating strategies, and leading multi-disciplinary teams in the ideation and execution of ideas that make bold statements. My work includes brand strategy, ad campaigns, lead generation, campaign optimization, social media, branded content, web design and development, and photo & video production. Say hello.

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Poetica is a creative initiative that focuses on video and films as well as other disciplines. It is a creative platform for collaboration with like-minded artists and brands looking to explore storytelling and design.