12.2011 - This is one of many animated conceptual and user experience explorations created as part of a web strategy and design project for the Omega Institute. With a new and more ambitious mission for the brand and the institute as a whole, I led the strategic thinking, from the briefing phase to the final design and overall user experience.
SEE MORE: http://fcexp.com/interactive/omega
02.2011 - VERTU is an exclusive, luxury mobile device manufacturer. The project included creative strategy, messaging, web site design and build, content development, and advertising.
SEE MORE: http://fcexp.com/interactive/vertu
01.2011 - Integrated campaign (mobile, web, social, and print) for Oakley's Snow Goggles and Apparel.
12.2010 - Armani CODE and Armani Acqua DiGio rich media banners.
10.2010 - With the fresh insight that women do not want to compromisse neither beauty nor performance, the Oakley Women 2010 integrated campaign featured interactive high impact display units where women had the opportunity to share and review results in real time about the sports they play, why they play them, and when they prefer to do so. For each submission, Oakley donated a dollar to the Young Survival Coalition.
07.2010 - Besides design and development, other critical factors to explain SAVO's innovative solutions to different B2B audiences were creative/messaging strategy and information architecture.
02.2011 - Cars.com Super Bowl 2011 integrated campaign, which included skins, rich media units, YouTube and Facebook. The challange was to created a digital extension of the Super Bowl TV spot created by DDB, matching the featured animated talking cars. With a very tight schedule and other production limitations (the digital executions had to be ready before the TV spot given our media placements and schedule), I successfully lead the teams (client, production, agencies) through the process as we had to work with The Mill New York team - TV animation and effects were being developed in Los Angeles - and delivered the creative on budget and on scheduled, and successfully matched the TV execution.
02.2010 - Cars.com Super Bowl 2010 campaign featured the wise-beyond-his-years Timothy Richman, a kid sharing knowledge with the world through his web-cam, supporting Cars.com brand's message of "With Knowledge Comes Confidence" on banners, YouTube, and Facebook.
05.2010 - I oversaw this project from strategy, UX, information architecture, design, to working with producers and developers on the client site who were responsible for the Drupal implementation.
12.2009 - A fun, sharable digital holiday greetings "card" from Cars.com. Designed initially for their dealership partners, it also took off among regular users.
12.2009 - Integrated campaign for Oakley's Snow Goggles and Apparel. We were given an already executed print concept to work with by Oakley's internal creative team, and our digital execution generated the best interaction and click-through rates ever for Oakley.
05.2009 - Odyssey Golf web site design and development (with client's internal team and custom CMS). Project included web site strategy (brand positionig online), content development, video production, integrated marketing campaign (print, TV, email, social, rich media and flash banners, etc.), and an interactive "Putter Fitting Tool".
SEE MORE: http://fcexp.com/interactive/odysseysite