Cars.com Super Bowl 2011 integrated campaign, which included skins, rich media units, YouTube and Facebook. The challange was to created a digital extension of the Super Bowl TV spot created by DDB, matching the featured animated talking cars. With a very tight schedule and other production limitations (the digital executions had to be ready before the TV spot given our media placements and schedule), I successfully led the teams (client, production, agencies) through the process as we had to work with The Mill New York team - TV animation and effects were being developed in Los Angeles - and delivered the creative on budget and on scheduled, and successfully matched the TV execution. Comissioned at MEA Digital.