When Nuno Henriques couldn’t find a cool looking helmet, he started the Instagram handle @hellocousteau in 2016 and began posting his own helmet design ideas. Since then he has gained over 27,000 followers and more than a hundred emails a day asking where to get his helmets designs.

He has partnered with select brands including AGV, HJC, Bell, and Spidi.

I had the pleasure of chatting with Nuno over Google Hangout and ask him a few questions. This is a short, animated visual essay that I designed with insights from our conversation.