Poetica is a creative platform I created a few years ago. It started as a passion project that has evolved over time as I grew as a designer and artist, and changes in the advertising industry.
It started with a focus on raw video productions back when DSLRs revolutionized filmmaking. It is an outlet for creativity and exploration of storytelling, moving images, design and sound.
Organically, artist and brands have showed interested for different types of collaboration. Recently, we also kicked off PoeticaMoto →
Currently, Poetica is an evergreen platform for creativity & collaboration with like-minded brands and artists. We aim to explore storytelling with a focus on culture and lifestyle. Projects range from experimental film-making, interactive design & UX, to advertising and merchandise design.
Our network includes writers, developers, filmmakers, photographers, project managers, and illustrators among others.
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Some of the brands we have collaborated with include BMW Motorrad, Allstate, Kellogg’s, AIGA, and Ford.
A brief look into the process, inspiration, and background of helmet livery artist @hellocousteau, who has partnered with select brands including Bell Helmets, AGV, HJC, and Spidi.
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VERTU is an exclusive, high-end mobile device manufacturer.
Digital advertising, web site UI, and video content were designed and produced as part of a new creative strategy and user experience for a brand (re)launch in the US.
Web site concept.
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We wrote, designed and produced this animation to help EMPATHIQ promote and educate medical practices about their Patient Experience Management application. The video is part of their content marketing strategy; it is used on their website, social channels, and sales presentations.
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AIGA Conference Film
The Y Design Conference is a two-day event of design, community, collaboration, speakers, and hands-on think-shops organized by the American Institute of Graphic Arts (AIGA). The San Diego chapter celebrated their 20th Y Conference with the theme "Velocity. Design Moving Forward."
i designed, shot, edited and animated a video to kick off the conference. The video needed to showcase highlights of the past 20 years, and introduce the theme.
The story of a man who despite all odds, is turning his life around for the better. It is a mini-documentary I directed and shot on location in Maize, Iowa for Ashford University.
Director: Poetica Films / Fernando Campos
Camera/Editing: Jay Conner / Fernando Campos
Coloring and Graphics: Fernando Campos
Producer / Writer: Lorelei Plotczyk
