Know who you are.
Know your audience.
Share your story & make connections.

Idea generator with a unique set of cross-disciplinary skills grounded in a deep understanding of business, user needs, and branding. With a background in art and design (storytelling, typography, layout, color theory), I have a track record of developing insightful creative strategies, leading ideation sessions, and helping teams leverage consumer insights across a range of omni-channel work, unlocking unique creative ideas and driving high levels of execution.

I bring multiple years of experience in both corporate and agency environments (agency work samples), collaborating across disciplines to bring ideas to life, and communication skills with the ability to articulate positions, design thinking, and respectfully challenge partners and stakeholders ideas.


Skills
:
Creative Direction • Art Direction • Conceptual Development • Graphic Design • Motion Graphics • Filmmaking • UX/UI Design • Print

Tools:
Adobe Suite (including XD, AfterEffect, Premiere) • InVision • Sketch • Shopify • Google Workspace & Microsoft Office

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Video montage showcasing selected works from over a decade of design experience.

What makes us unique and fuels our creativity is our experiences in life.

In first half of my life, I had the priceless opportunity to truly experience different cultures around the world 🌎. Invaluable experiences that give me unique perspectives today.

I love to be active and spend time outdoors. I believe in respecting nature 🌴 which includes leaving it as we found it, and taking care of our bodies by being conscious about our lifestyle choices.

I ❤️ the ocean 🌊, the desert 🏜, and the mountains ⛰— nature helps me find inner peace and balance, and it is the best place to recharge and reflect.

Thanks for stopping by, and don’t hesitate to say hello 😃


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Contact: 

858.722.6633 // fernando.fcexp@gmail.com